Problem:

Electric cars, like Volvo’s XC40, are often seen as practical but lack the excitement needed to attract wider, more playful audiences during festive seasons like Halloween.

Insight:

Halloween embraces the thrill of the unknown and transformation, making it the perfect opportunity to show that electric vehicles can be as exciting and fun as they are eco-friendly and innovative.

Solution:

Volvo can create a playful Halloween campaign that highlights the XC40’s futuristic, electric power by merging it with the holiday’s themes of mystery and excitement, making electric driving more thrilling and approachable.