Problem:

Visitors often enjoy the beauty of national parks but lack deeper engagement with conservation efforts, leading to a disconnect between tourism and long-term ecological stewardship.

Insight:

People seek meaningful, hands-on experiences in nature that allow them to learn, create, and contribute positively to the environment, especially through symbolic and emotional connections like floriography.

Solution:

This campaign offers educational and creative experiences that engage visitors in flower preservation and conservation efforts, fostering a lasting personal connection with the parks and their ecosystems.