Problem:

Consumers often view tea as a commodity, lacking a personal or cultural connection, making it difficult for Bird & Blend to stand out in a crowded market.

Insight:

People crave unique, nostalgic experiences that offer discovery and adventure, especially when tied to something comforting like tea, allowing them to explore new places from home, or elsewhere.

Solution:

Bird & Blend transforms tea into a journey across Britain, offering customers a collectible and immersive experience that connects them to British culture through unique blends, postcards, and a tea passport.