Problem:
Cotopaxi’s Del Día bags struggle to stand out in a crowded market, with their unique, sustainable qualities not widely recognized by consumers.

Insight:
Consumers are seeking products that reflect their individuality and align with their values of sustainability and creativity.

Solution:
The “Bag Your Own Adventure” campaign uses recycled promotional materials and a personalized quiz experience to showcase the uniqueness of each Del Día bag, making the purchase meaningful and environmentally impactful.