Problem:

Many adults, especially zillenials, want emotional support but can't care for living pets due to time, restrictions, or lifestyle demands.

Insight:

Jellycats offer comfort without the responsibilities of a real pet, making them ideal for young adults seeking playful, low-maintenance companionship​

Solution:

Present Jellycat's stuffed animals as the perfect “prescription” for emotional needs, offering endless cuddles with no side effects other than comfort and joy.